Get Task & Purpose in your inbox
How The Navy’s Ban On Booze Birthed A Million-Dollar Floating Ice Cream Parlor
On July 1, 1914, the U.S. Navy implemented the cruelest and most unusual punishment in its venerable history: a ban on alcohol.
Under General Order 99, drinking “alcoholic liquors on board any naval vessel, or within any navy yard or station,” became prohibited, with commanding officers “held directly responsible for the enforcement of this order,” according to a U.S. Naval Institute reflection on the 100th anniversary of the ban in 2014. Secretary of the Navy Josephus Daniels delivered the order; described as a “teetotaler,” Daniels was ridiculed in the press for the decision for years, only for the U.S. to constitutionally establish national Prohibition just six years later.
The Navy’s Prohibition pregame is memorable not just for its ridiculousness but also for giving American sailors (and eventually everyone else) an insatiable appetite for ice cream. Sure, ice cream’s been an American tradition since George Washington spent $200 on the treat in a single summer, but Prohibition created national cravings that persisted across military and civilian worlds even after alcohol was legalized again in 1933. If there’s nothing as American as apple pie, that apple pie tastes a billion times more patriotic with a scoop of ice cream.
Though the Navy only formally banned alcohol for six years until the advent of Prohibition, went wild for ice cream… and stayed that way for generations. Ice cream only gained more cultural significance as a salve for low troop morale during the long overseas deployments World War II.
“In 1942, as Japanese torpedoes slowly sank the U.S.S. Lexington, then the second-largest aircraft carrier in the Navy’s arsenal, the crew abandoned ship—but not before breaking into the freezer and eating all the ice cream,” writes Matt Siegel in a masterful August essay for The Atlantic on the American military’s odd history with the treat. “Survivors describe scooping ice cream into their helmets and licking them clean before lowering themselves into the Pacific.”
Sailors aboard a US Navy cruiser at sea at the onboard ice cream fountain during World War IIPhoto via Getty Images
“The finest time I had was in the sick bay one day when a Marine obtained an ice cream freezer,” one veteran wounded during the Allied amphibious assault on Japan recalled in a letter published in Anne Cooper Funderberg’s excellent Chocolate, Strawberry, Vanilla: A History of American Ice Cream. “We mixed [the ingredients] all together in the freezer, and there were fellows so homesick they were almost crying.” (Blue Seal ice cream built its first factory on a U.S. military base in Okinawa in 1948.)
The national craze for frozen desserts, and a rival service branch, eventually helped midwife the oddest vessel in modern American naval history: a million-dollar floating refrigerated ice cream parlor.
The Army immediately recognized ice cream’s impact on troop morale. In 1943, the branch’s legendary Quartermaster Corps was shipping more than 135 million pounds of ice cream mix to Allied bases worldwide, per Funderberg; by February 1945, the Corps claimed it could deliver half-pints of icy relief “right to the foxholes.”
But that wasn’t enough: According to Funderberg, Secretary of the Navy James Forrestal put a high premium on keeping American G.I.s well-stocked in ice cream after an assistant reported that the frozen manna “[had been] the most neglected of all the important morale factors.”
To that end, the Navy in 1945 borrowed a concrete barge from the Army Transportation Corps that, retrofitted with heavy-duty refrigeration units, functioned as a floating ice cream parlor for smaller vessels in the Pacific Ocean. Officially called a “BRL” (Barge, Refrigerated, Large, which sounds like a bureaucracy’s take on a Bond martini), the Navy’s beloved “ice cream ship” was basically a 265-foot-long ice cream factory, capable of churning out 500 gallons of the sweet stuff a day (USNI pegs output at 10 gallons every 7 minutes) and stashing another 500 in its cavernous freezers — on top of some 1,500 tons of meat and 500 tons of vegetables.
The Army eventually built three BRLs of its own tasked explicitly for parlor operations, and with good reason. “Can you imagine a greater tonic to body and spirit than real ice cream served in steaming jungles or on hard-won beachheads?” the National Dairy Products Corporation bragged in a 1945 advertisement. “It’s a touch of home as well as a valuable food.”
An advertisement touting the BRL ice cream barge published by the National Dairy Products Corporation in 1945.Photo via Google Newspaper Archive
The BRL wasn’t even the wackiest ice cream scheme that service members devised during those years at war. “By 1943, American heavy-bomber crews figured out they could make ice cream over enemy territory by strapping buckets of mix to the rear gunner’s compartment before missions,” writes Siegel. “By the time they landed, the custard would have frozen at altitude and been churned smooth by engine vibrations and turbulence—if not machine-gun fire and midair explosions. Soldiers on the ground reported mixing snow and melted chocolate bars in helmets to improvise a chocolate sorbet.”
It’s hard to imagine any silver lining for the 13 years of Prohibition, but by banning booze, the Navy may have accidentally catalyzed our cultural devotion to ice cream. And no matter how or where you gulped down your first spoonful, one thing remains certain: God help you if get between a sailor and his snowy snack.
Calling aviation geeks in New York City: The British are coming.
In their first visit to the United States since 2008, the Royal Air Force "Red Arrows" will perform an aerial demonstration next week over the Hudson River, according to an Air Force news release. F-35 Joint Strike Fighters, the Air Force Thunderbirds and Navy Blue Angels demonstration teams will also be part of the show.
Frances and Efrain Santiago, natives of Puerto Rico, wanted to show their support last month for protesters back home seeking to oust the island's governor.
The couple flew the flag of Puerto Rico on the garage of their Kissimmee home. It ticked off the homeowners association.
Someone from the Rolling Hills Estates Homeowners Association left a letter at their home, citing a "flag violation" and warning: "Please rectify the listed violation or you may incur a fine."
Frances Santiago, 38, an Army veteran, demanded to know why.
A West Point graduate received a waiver from the U.S. Army to sign with the Philadelphia Eagles on Friday, and play in the NFL while serving as an active-duty soldier.
The waiver for 2nd Lt. Brett Toth was first reported by ESPN's Adam Schefter, who said that Toth signed a three-year deal with the Eagles. Toth graduated from the U.S. Military Academy in 2018.
QUETTA, Pakistan/KABUL (Reuters) - The brother of the leader of the Afghan Taliban was among at least four people killed in a bomb blast at a mosque in Pakistan on Friday, two Taliban sources told Reuters, an attack that could affect efforts to end the Afghan war.