The Royal Air Force gave a big 'ol middle finger to the tired stereotypes typically found in women-focused commercials in its new advertisement, and God is it good.
Cliché lines from cosmetic and feminine hygiene advertisements played over video of RAF women doing, well, their jobs.
"I want a lipgloss that can stay on, whatever life throws at me!" a cheerful voice says as a servicewomen throws herself to the ground and peers through the scope of a sniper rifle.
"All-day protection, now with wings, so I can do anything," an inspired woman remarks (seemingly about a tampon or pad product) as a female RAF pilot takes off.
The commercial was the winner of the UK's Channel 4's Diversity in Advertising Award, Marketing Week reports, which asked brands to "address female stereotypes, objectification and the sexualization of women." Channel 4's head of commercial marketing Matt Salmon told The Independent that the commercial "clearly illustrates the difference between how women are portrayed in advertising, compared to the realities of everyday life for a woman serving in the RAF."
How women are portrayed in advertisements has long been a point of discussion. A study released in 2017 that looked at commercials between 2006-2016 revealed that only one in four women in commercials were portrayed having a job, compared to one in three men, according to Ad Week. And, women were almost 50% more likely to be shown in the kitchen than men.
The RAF's commercial ends with the message, "Women should be defined by actions, not clichés."
Let's see more badass women doing badass jobs. The lipstick can wait.
Army and Air Force Exchange Service officials are warning soldiers and military families to be aware of scammers using the Exchange's logo.
In a news release Wednesday, Exchange officials said scammers using the name "Exchange Inc." have "fooled" soldiers and airmen to broker the sale of used cars, trucks, motorcycles, boats and boat engines.
KABUL (Reuters) - The Islamic State (IS) militant group claimed responsibility on Sunday for a suicide blast at a wedding reception in Afghanistan that killed 63 people, underlining the dangers the country faces even if the Taliban agrees a pact with the United States.
The Saturday night attack came as the Taliban and the United States try to negotiate an agreement on the withdrawal of U.S. forces in exchange for a Taliban commitment on security and peace talks with Afghanistan's U.S.-backed government.
Islamic State fighters, who first appeared in Afghanistan in 2014 and have since made inroads in the east and north, are not involved in the talks. They are battling government and U.S.-led international forces and the Taliban.
The group, in a statement on the messaging website Telegram, claimed responsibility for the attack at a west Kabul wedding hall in a minority Shi'ite neighborhood, saying its bomber had been able to infiltrate the reception and detonate his explosives in the crowd of "infidels".
Calling aviation geeks in New York City: The British are coming.
In their first visit to the United States since 2008, the Royal Air Force "Red Arrows" will perform an aerial demonstration next week over the Hudson River, according to an Air Force news release. F-35 Joint Strike Fighters, the Air Force Thunderbirds and Navy Blue Angels demonstration teams will also be part of the show.